Entertaiment is about play, which enables children to learn, to grow, and to develop skills that are essential for life. Throughout history, entertainment has adapted to suit the available technology, but many of its familiar forms — storytelling, music, dance and games — have maintained a remarkable consistency over time. Entertainment can be aimed at individuals or for a global audience. It can be serious or lighthearted, or both. It may involve a ceremony or festival, or simply an activity for fun and enjoyment.